PPC Marketing Strategies That Work

PPC marketing strategies that work

Our team works with you to drive engaged pay-per-click (PPC) marketing traffic to your website and increase conversions in the following ways:

  • Our inbound team uses Google Analytics and Google Tag Manager for conversion tracking purposes and implements filters to lower data inflation giving us the ability to make more informed digital marketing decisions.
  • We use competitive branded and creative non-branded long tail keywords that your website is currently ranking for in display network, and traditional marketing ad copy to raise brand awareness, expand traffic engagement, and lower search network PPC ad spend while also increasing micro and macro conversions. 
  • As an inbound marketing agency we maintain high-quality scores in search network ads by using relevant keywords on respective landing pages to maximize PPC ad spend. Consequently we also optimize individual search network campaigns to attract traffic that organically searches for your product or service after viewing a digital or traditional marketing branding ad.
  • The Inbound Spot also presents your paid website traffic with a downloadable whitepaper/eBook on relevant landing pages to delight your target audience or a pop up with a creative offer to solicit a decision right away. This part of our strategy builds your email marketing contact list

Maximize your PPC return

We manage your pay-per-click (PPC) marketing campaigns on a continual basis because "set it and forget it" has never worked for anyone!  We have expert knowledge of search engine algorithm updates for continued landing page optimization on your inbound website.  The Inbound Spot may use Google Adwords, Bing, Amazon, Facebook, Linkedin, and more to drive engaged PPC  traffic to your website. Our inbound marketing agency maximizes your PPC campaigns for unparalleled business growth when you partner with us.